We’re all unpacked and setup. Mojo Highway is a new venture that really stands for shaking the dirt off your jeans, putting the pedal to the floor, and riding off into the wind, music cranked.
Our world in 2018 is a very different and possibly unrecognizable place if you’ve walked around the block a couple times, especially in our music arena. It used to be that if you were an artist looking to get any of your music released into the wild it required a label, a recording studio, a distribution deal, and astronomically tall mountains of cash. If you didn’t have a formal, proper arrangement, you’d find yourself slaving over the self-promotion of your music with your spindle of CD-R demos under your arm – no doubt cassette sourced – all the while doing countless live shows and open mics, probably not getting very far. You could keep your fingers crossed that you could somehow end up on the recently-launched digital download service iTunes, but holding your breath would usually prove fatal. The outlook was bleak and it really got under your skin if you had something great to offer, especially after listening to the radio for more than 5 minutes.
Then the independent musician started to fight back. Smaller digital audio workstations were suddenly affordable. The compact disc, living its last days as an important, tangible piece of art, was affordable in large duplication numbers. Social networking became all the rage. Websites were getting easier to create. The 30 second clip of artists that weren’t ever on a major label all of a sudden became a big deal. We were taking our futures back and learning how to produce and hear music that wasn’t ever possible before the turn of the millennium.
The old-school “label” is no more. Now it is just you and your friends: musicians, producers, and engineers in arms. The recording studio is no more. Now we cut records in our living rooms and kitchens. The distribution worries have been leveled. Once you’re on the internet, you’re world-wide. It is mind blowing and that’s how we have landed in this very spot. There is no looking back.
All we wanted was a place to call home that wasn’t going to be filled with the politics that surround a dying label like a vulture, allowing us to call all the shots with our music, from the songwriting right down to the artwork, allowing us to exist on every level on our own terms.
This is Mojo Highway. This is home.
Mojo Highway is the new home of David Moorhead, Gaslight Revival, and Behind The Sun. With the acquisition of their Hey Now Records catalog you can expect to see Deluxe Edition releases of David’s catalog as well as Drift by Gaslight Revival. Paper Airplane by Behind The Sun will be getting a re-release on this imprint as well as their second release later in 2018, title TBD.